Conceptualising Social Employee Relationship Management (s-erm)

Many business leaders and HR professionals I meet and talk to take stances that are either on the lines of "Oh Orkut and Facebook is such a drain on my company resources and time ! I need to ban such stuff - or at least regulate it - so that we can do our jobs better"

Or (and this is a smaller number) some CEOs, COOs, HR professionals and many Marketing professionals - the ones who are more open-minded, say - "Hold on, here are some things that are changing at a fundamental level in the way we engage with the external world, and our employees are out there on Facebook, Linkedin, Orkut, Twitter - talking about their jobs, our products, answering questions from their friends and strangers. If we can't ban this, how can we channelise it?"

Welcome to Social ERM